Curaçao Roadshow in South Florida
WILLEMSTAD - The Curaçao Tourist Board (CTB), together with Curaçao Airport Partners (CAP) and several private-sector partners recently organized a roadshow for South-Florida travel agents and consumers. The roadshow was held from the 15th to the 19th of May. The purpose of the roadshow was to provide updated information about the island, including accommodation options as well as to promote the flights to Curaçao from Miami, Florida with American Airlines (AA). AA is adding a 3rd daily flight to Curaçao for next winter season, starting December 19, providing additional seat capacity for consumers in the South Florida region.
As part of the roadshow, CTB and CAP gave three presentations to 132 South Florida travel agents in the following key areas; Tampa, Fort Lauderdale and Miami. During these presentations, the private-sector partners had a chance to meet with travel agents at a mini tradeshow that was followed by a more in-depth presentation about the destination, activities, new tourist attractions, accommodation and flights to the island.
In addition, a consumer event was organized at the Aventura Mall, a shopping mall receiving an average of 2.2 million visitors each month. A Curaçao booth was set up, featuring a backdrop of our Kenepa beach. At the booth, visitors could get information about Curaçao and register for a chance to win a trip for two to the island. The roadshow also entailed a four-week digital advertising plan which started in the month of May and will continue into June. Curaçao branding ads are featured on nine digital screens located in three of the mall’s corridors. Also, leveraging the power of Y100 radio station and iHeart Media Miami, Curaçao ran a four-week media campaign that resulted in over 4.5 million digital impressions and 90 radio spots aimed at South Florida travelers.
Looking back on a successful South Florida roadshow, the CTB and CAP wish to thank their private-sector partners Renaissance Curaçao Resort & Casino, Sunscape Curaçao Resort Spa & Casino, Livingstone Jan Thiel Resort, Papagayo Beach Resort, ACOYA Curaçao Resort Villas & Spa, Oasis Coral Estate Beach Dive & Wellness Resort, Santa Barbara Beach & Golf Resort Curaçao, as well as American Airlines Vacations, OneTravelnet and CHATA, for their valuable support.